BRAND STRATEGY

With Medical and Recreational markets in many states, brands are evolving their business, launching new exciting products and services, and often reinventing themselves to better connect with consumers. Our brand development team is purposefully built to help guide this transformation, defining a brand’s vision, position, voice, visuals and to ultimately chart the roadmap to success.

  • Strategic Planning
  • Business Intelligence
  • Brand Development
  • Product Innovation
  • Marketing & PR Strategy
  • Social Strategy & Management
  • Digital Marketing & Advertising
  • Content Creation

 

CREATIVE SERVICES

Design can sell a product but it can also make the world a better place. We believe in building innovative brands that both inspire and win at shelf. Flower Shop is focused on collaborating with our clients to develop brands that support a community of creativity within the cannabis industry. It is our mission to build cannabis brands that make a lasting impact.

  • Brand Identity
  • Product Innovation
  • Packaging Design
  • Retail / Trade Show Design
  • Website Development
  • Apparel & Merchandise

 

USER EXPERIENCE

Our team examines customer needs and behaviors across digital and experiential touchpoints with the goal of creating an engaging consumer experience. We develop strategy, client roadmaps and implement large-scale connected experiences including new products & platforms, websites, mobile applications and channel partnerships.

  • Ecosystem Strategy
  • User Journey Mapping
  • Creative Concepting & Prototyping
  • Roadmap Planning
  • Creative Production
  • Agile Development
  • Product Iteration & Optimization

 

DIGITAL MARKETING

We have an industry leading digital marketing practice to ensure that our clients are getting noticed in an increasingly complex and busy digital landscape. Our methodologies and access to technology platforms give our clients ease and flexibility in scaling, testing, optimizing and updating their campaigns in real-time. Great creative and content is critical for driving engagement, and so is ensuring that digital ad campaigns are dynamic, contextual and technology-driven for maximum impact.

  • Digital Advertising Strategy
  • Creative Concepting & Copywriting
  • Ad Production, including HTML, Motion, 3D
  • Native Advertising
  • Email Drip Campaigns
  • GA Optimization and Analytics
  • SEO/SEM
  • Management and Reporting

 

PUBLIC RELATIONS

Our stellar PR team curates each brand’s strategy based on a special formula we develop, unique to each client. So whether its hosting an influencer dinner to launch a new line of edibles, developing an impactful press campaign to garner mainstream coverage or seeding a brand with celebrities and influencers, we work hard, and work smart, to ensure your brand is achieving a landmark profile where it matters the most.

  • Public Relations Strategy
  • Press Kits and Storytelling Tools
  • Influencer and Celebrity Seeding
  • Product Placement
  • Press Events

 

Social Media

Our social strategy is based on one simple thing: connection. We’re listeners who pay close attention to what people are saying and sharing across channels. We take those insights and create a plan that give our brands a voice, personality and a place to live. For full social campaigns, we develop a comprehensive social media strategy, and create content tailored to each platform.

  • Creative Social Strategy
  • Cross-functional Execution
  • Ongoing Content Development
  • Community Engagement & Management
  • Flighting, Posting & Responding in Channel
  • Data Analytics & Campaign Optimization
 

CONTENT MARKETING

We create compelling content for brands to present themselves through print, digital and social channels. Our integrated team develops copy, can produce video and photo shoots, and will craft and polish a client’s narrative storytelling strategy to create engaging, relevant content,unique to each brand. Content strategy Copywriting Concept Development Production Design Channel partners

  • Content strategy
  • Copywriting
  • Concept Development
  • Production
  • Design
  • Channel partners

 

EVENTS

Whether amplifying a brand at an existing event or producing brand-owned, tentpole experiences, Flower Shop knows how to party. Whether it’s sourcing a secret and unique location, producing engaging entertainment and experiences or making sure the right people attend an event, Flower Shop focuses on the details of an event, ensuring each element combines to create experiences that put our client’s brand in the spotlight.

  • Ideation and Execution
  • Event Production
  • Legal Services / Licensing
  • Location and Vendor Negotiation
  • Creative Materials / Signage
  • Channel Planning & Creative
  • Guest List Management
  • Celebrity and Influencer Liaison

 

RETAIL MARKETING

With recreational markets opening up opportunities for traditional retail environments, the in-store experience is becoming more important than ever. Flower Shop is reimagining the point-of-sale experience to bring these brands to the retail space. From Shop-In-Shops to at-register impulse purchases, we consider all aspects of the retail floor and leverage these spaces to make powerful experiences and lasting impact.

  • Retail Design
  • POS / Display
  • Co-Op Promotions
  • Trade Show / Event Booth Design
  • Retailer Education